Ashish Rajpurohit

Meet Ashish Rajpurohit, a visionary director at Charme le Luxe, who brings a unique blend of heritage passion and modern innovation to the forefront of the hospitality industry. Ashish joined forces with his sister, driven by a shared vision to preserve and celebrate our cultural heritage in an era increasingly dominated by technology. His journey is a testament to the belief that while we stride forward into the future, our roots should firmly anchor us. Despite his extensive background in commerce and management, followed by significant roles in finance and marketing with giants like Asian Paints and Jaguar, Ashish was drawn to the hospitality sector by the vision of blending traditional heritage with modern technology.

At Charme le Luxe, Ashish has been instrumental in introducing innovative practices like keyless check-ins, marrying them with the traditional warmth and grandeur of Rajasthani hospitality. His financial expertise and marketing acumen have not only shaped the company's strategic direction but have also fostered collaborations with small businesses, aiming for mutual growth. Beyond his knack for numbers and marketing, Ashish's passion for people and his profound PR skills have been key to expanding the company's reach and exploring new ventures that align with their vision of preserving cultural heritage through modern lenses.

Ashish's journey from finance and marketing to the heart of heritage hospitality is a testament to the power of vision, passion, and innovation. At Charme le Luxe, he's more than just a director; he's a bridge between the past and the future, ensuring that while the world moves forward, the beauty and essence of our heritage remain alive and vibrant.